While it’s undeniable that Reactions will have an impact on marketing, the general consensus so far is that it will be a positive one. In light of this, Facebook realized that its huge mobile user base needed a nuanced way to interact with content and Reactions was born.įour Ways Reactions Will Change MarketingĪccording to a recent Wired headline, advertisers don’t just ‘like’ Facebook’s reactions, “They love them.” Although the Reactions feature is still quite new, the general feeling about the change has been positive. While typing a comment may be no big deal on a laptop, it’s a different ball game on a phone’s tiny screen – especially for users attempting to engage in a conversation or share deep feelings about a piece. This doesn’t seem like a huge inconvenience, until you take into account that 90 percent of the people who access Facebook on a daily and monthly basis do so from a mobile platform. 24, Mark Zuckerberg said, “Not every moment you want to share is happy…Our community has been asking for a dislike button for years…People wanted to express sympathy and…share a wider range of emotions.”īefore Reactions was introduced, people who wanted to interact with a Facebook post in a way other than ‘liking’ it had to type a comment on the story. In a statement released on Facebook on Feb. Facebook chose to add Reactions in order to provide its users with a more complex way to interact with Facebook posts. While Reactions may seem like a somewhat arbitrary addition to Facebook, the mission to build the feature has been in the works for a little over a year. In addition to the “like” emoji, Facebook is now offering “love,” “wow,” “haha,” “angry,” and “sad.” Now, users can hover over the “Like” button to reveal five emojis meant to convey different reactions to a piece.
Before the introduction of Reactions, Facebook users could simply like, share or comment on a post. Reactions is pretty simple – it’s an extension of the Facebook ‘Like’ button. While Reactions seems like an innocent enough feature, many marketers have some questions about how, exactly, it’s going to affect their marketing endeavors.
If you’ve spent any time on Facebook recently, you’ve likely noticed that your timeline has gotten a whole lot cuter thanks to the addition of five new emojis that have replaced the old-school ‘Like’ button.įacebook has been testing the feature around the world for the last several months and users have been getting their first glimpses the past few weeks.
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